Your summer project requires you to choose a videogame from the last two years and research the following:
- The key information about the game: genre, platform (Xbox, PS3 etc), price, release date, reviews, number of copies sold and any other relevant information.
- The institutions behind the game – the company or companies that created or developed it (e.g. Electronic Arts etc.)
- How it was marketed/promoted – find example adverts, both print and video, and look at how the game was promoted across different media platforms and social networking. Can you find an image or screengrab of the game’s Facebook page? Does it have a Twitter account? Is it on YouTube?
- The target audience – if you can’t find the official target audience, make an educated guess based on the rest of your research
- How successful it was – did the marketing and promotion campaign work? Is there a sequel planned? How do you know if it was successful?
You need to collect this information and post everything to your blog. The more videos, images and examples you can find the better – we don’t just want a block of text.
You must cover every bullet point above and your research should be an absolute minimum of 500 words.
Also, if you haven't done so already, you need to post your blog URL (e.g. http://thenameofyourmediablog.blogspot.com) as a comment on the post below this one. This will allow us to link to all of our blogs in September.
Due: September (first week back)
