Media Awards nominations 2015

We are proud to announce the Media Awards nominations for 2015!

A Level

Best Y12 Cinematography
Labrat (Tejas, Ammar & Leila)
Ransom (Kunal, Ahmed & Zubair)
Second Level South (Kishan & Kacper)

Best Y12 Sound Design
Conscience (Alison, Sarika, Serenna & Sophia K)
Clairvoyance (Shanara & Daine)
One Girl’s Story (Ashmita, Dhruvina & Sarese)

Best Y12 Production Design
Problematic (Izzah, Tina & Sophia Q)
Ransom (Kunal, Ahmed & Zubair)
Tribulations (Abdishakur, Blitz, Hussein & Shivum)

Best Y12 Dialogue/Voiceover
The Experiment (Rabia)
Second Level South (Kishan & Kacper)
In Mind (Lee, Luke, Ryan & Kirath)

Best Y12 Original Screenplay
Off The Corner (Mansour & Abdiasis)
The Experiment (Rabia)
Labrat (Tejas, Ammar & Leila)

Best Y12 Film Editing
Follow Me (Harmony, Samsam & Jasmine)
Tribulations (Abdishakur, Blitz, Hussein & Shivum)
Trace (Indera)


GCSE

Best GCSE Cinematography 
Chandelier – Sia - Imani
Everytime- Loreen - Amrit
It G Ma – Keith Ape - Abhisek
On My Way – Charlie Brown – Sylwia & Yasmin
Run Boy Run - Woodkid – Abdi, Mamduh & Mohammed A

Best GCSE Editing
Birthday Card – Example – Shivam
Major Lazer – Watch Out For This – Anjali, Brianna & Klea
Rap God – Eminem - Akash
SchoolboyQ – The Purge - Amar 
Stranger – Jhene Aiko - Era 

Best GCSE Music Video Concept
7/11 – Beyonce - Jaya
Hold On – Skepta – Danish
Recovery – James Arthur - Amina
These are the songs – Bashy - Daniel
Zombie – The Pretty Reckless - Sophie


Best Actor & Actress

Best Actor
Mr Artus - Mithras
Viraj Juneja - Copyrighter
Rahul Malik - Clairvoyance
Chandell Williams – Labrat

Best Actress
Shirin Alaa – The Experiment
Tyra Brown - Ransom
Devi Joshi - Clairvoyance
Emily Rhodes – Pocket dreams


Congratulations to ALL our Media students from last year – there were some incredibly difficult decisions, particularly with so many music videos to choose from at GCSE level.

The Media Awards takes place on Tuesday 20 October.

The theme is LAS VEGAS which means dressing to impress!

Tickets are £3 if you buy before Friday 16 October (£5 afterwards) and available from the Media department.

See you there!

Assignment 1: Magazine cover key conventions

Today's lessons are all about learning the 12 key conventions of magazine covers and starting to develop our written analysis.

The detailed notes on the key conventions of magazine covers can be found here.

Your blog task is as follows:

1) Use Google images to find a magazine cover of your choice. Make sure it is a UK-based magazine.

2) Copy the image into PowerPoint.

3) Find as many of the 12 key conventions of magazine covers as you can on the front cover and annotate the key conventions on PowerPoint using arrows.

4) Choose three of the key conventions and write 50-100 words of analysis for each. The key here is to explain how the key conventions target the magazine’s audience. Example:

5) When finished, save your PowerPoint slide as a JPEG and upload to your blog with a brief explanation of the task.

Good luck!

Target audience

Notes from today's lesson on Audience

Demographic classification:

• Age
• Gender
• Education
• Social class
• Race/ethnicity
• Job/profession/earnings
• Home (city/village/countryside)

Social class classification

Advertisers have traditionally classified people into the following groups:

• AB – Managerial and professional 
• C1 – Supervisory and clerical 
• C2 – Skilled manual 
• DE – Unskilled manual and unemployed

Audience profiles

Advertisers these days are interested in more than just a social class classification. Now they try to sell a brand or lifestyle.

So you also need to think about the kind of brands your audience will be interested in.

Armani and Porsche? Banana Republic and Apple? John Lewis and The Times? Nike and PlayStation? Peppa Pig and Haribo?

Audience profile task

Create an audience profile for a magazine of your choice using Photoshop.

First, use demographics: Age, gender, education, social class, race/ethnicity, job/profession/ earnings, home (city/village/countryside).

Then write some statements that your target audience agree with. Look at the NME example for inspiration. Statements such as 'It's important to look good' or 'Enjoy life and don't worry about the future' work well for this part of the profile.

Then use brand logos that the audience will use or enjoy and build them into your profile.

NME magazine example:

When it is complete, save your audience profile as a JPEG and post it to your blog at the end of this afternoon's lesson.

Brilliant blogs

Aside from a few minor issues, marking your summer projects has demonstrated what a brilliant start we've made in Media. Across the classes we've seen some excellent choices of Science Fiction film and some really detailed analysis and research.

In my class, there are several blogs that are worth checking out to see what A/A* potential looks like... Avneet, Krissah, Sabrin, Shivani and William have all made a terrific start in Media and their blogs are an excellent example of what we all need to be doing.

Keep up the good work!

Matthews' Blogscar of the Week

Matthews' Blogscar of the Week for week beginning 21/09/15 is Ranyodh Sahota. If you are not sure what good GCSE Media analysis looks like - look no further than the blog of this hero. A close second was Melania - who has formatted her blog in such a way that it is now an absolute joy to access her work and provide feedback.

Typography

Typography – task 1

Create an A4 document in Photoshop. Choose a font to represent the following words.

Think about:

UPPER or lower case? Font size? Angle? Position on page?

Mistake

Harmony

Falling

Personality

Elastic

Emperor

Brittle

Globe

Radiation

Relax

Madness

Camerawork: Minority Report shot-by-shot analysis

We are now going to use everything we have learned about film language (camera shots, movement and editing) to produce a shot-by-shot analysis of key shots in the Minority Report sequence.

Remember, writing analysis in Media means picking out the interesting or important aspects of something and then examining WHY or HOW they have been put together to create an effect on the audience.

The images are below and also on the M: Media Shared drive > Resources > Camerawork - Minority Report

Here's an example of what you need to do:

Over-the-shoulder / medium shot (OTS/MS)

The over-the-shoulder angle allows a point-of-view shot from the perspective of the man reading the newspaper. The medium shot allows enough background to establish the location as a metro train. The corner of the seat immediately in the foreground also helps place the location. The over-the-shoulder shot also means the following shots, with the newspaper man recognising the fugitive, are easy for the audience to interpret.

The shots you need to analyse:

Shot 1

Shot 2

Shot 3