A variety of people, places and groups are represented in this trailer. Unusually, the trailer subverts the stereotype of a villain by having the enemy as an American. Often, the villain in an action or action adventure film is foreign. This is largely off-set by the representation of Bruce Willis as a stereotypical white, American patriotic male. He shows key characteristics - bravery, strength, intelligence and a desire to save lives and protect other Americans - that we would expect from the action adventure genre.
The representation of women is less positive and very stereotypical for an action film. The only female characters of note are a woman in one early scene in the trailer who is stereotypically beautiful and wearing tight clothing - exactly what you would expect for a genre aimed primarily at a male audience. The more significant female character is Bruce Willis's daughter who is represented as a classic 'damsel in distress' and requires men to save her.
There is also a stereotypical representation of young people in the trailer. Younger characters are linked to technology and gadgetry and indeed the very last scene of the trailer mocks the younger characters for this ability ("It's not a command centre - it's a basement"). This is in keeping with the stereotype that young people are comfortable with technology and quite 'geeky' and that older people - particularly those who are strong and brave - are the real heroes.
Due: Wednesday 5 December
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