Wednesday, October 23, 2013

Top tip - magazine media packs

Here's a great little tip if you're trying to find out the target audience for a magazine you're analysing. Most magazines publish a media pack that contains all the demographic information for advertisers. You can use it to write an authoritative account of the target audience (and mention the source - the moderator will be impressed with your research).

Here are two examples:

Men's Health magazine media pack.

Glamour magazine media pack (UK edition).

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