Mock exam: Marketing and Promotion of Video Games

Pre-release briefing notes

Eat, Sleep, Play Ltd

Eat, Sleep, Play Ltd is delighted to announce that we have a great new game currently in development. It is not yet finished and we are now looking for someone to join the team, finalise the game and platforms it will run on and then develop a successful marketing campaign.

The game is about a new world in which players can create an avatar and explore the landscape by going on adventures into new territory. They can add to the world by building a house, meeting other avatars, having a family, growing food and lots more.

We need you to give the game a name and then plan the promotion and marketing campaign. It is very important that we attract an audience of both boys and girls, aged between 12 and 18 years.

Like all our campaigns, it should use all three media platforms, it should appeal equally to boys and girls and you should think about different strategies for pre-release and post-release. Linked to this, we are a fast-moving production company and always look to use the latest technology and social media to promote our games. Finally, as part of the overall campaign, make sure you plan creative material – a TV/YouTube trailer, a print advert and a website homepage.

You only have two weeks to plan the campaign – you will then be asked to complete four tasks.

Good luck and be creative!

Glossary

In development                      

Still being planned and made

Campaign 

Set of marketing and promotional events/adverts to sell something

Marketing and promotion       

All kinds of advertising: everything from TV adverts to magazine articles, banner ads on

websites, viral adverts, stages events, launch parties and more.

Avatar 

An online persona or character

Platforms 

Print (magazines, newspapers, billboards); broadcast (TV, radio); web based (the 

internet, mobile devices) 

Pre-release 

Before the game is launched

Post-release 
After the game is launched