Friday, January 31, 2014

Existing product research: music videos

The first part of your Research and Planning is existing product research - that means analysing existing music videos and learning from them.

Research a minimum of ten music videos, writing at least 100 words on the following for each:

Video 1: Creative concept
Video 2: Narrative
Video 3: Visual effects
Video 4: Camerawork (shots/movement)
Video 5: Mise-en-scene
Video 6: Editing (inc. counting the shots in the video)
Videos 7-10: Your choice of focus/analysis

Remember: you've already got the first one from your homework last week - so you should be able to get the other nine done today.

Example:


Note: if you KNOW you won't be making a music video and plan to do a print promotion instead, research album covers and print adverts for albums/artists.

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