1. Research
your film’s production company (i.e
Warner Brothers, Paramount etc)
2. Explain
how the institution has an impact on the promotion of your film (genre, budget,
stars, etc)
Example paragraphs:
Shutter
Island was
produced by Paramount Pictures (they also produced The Lovely Bones, Iron Man
2, How To Train Your Dragon, Paranormal Activity). Paramount Pictures are part
of a larger conglomerate called the Paramount Motion Pictures Group (World’s
oldest film studio and a subsidiary of Viacom). They are a mainstream company
appealing to the mass public with popular genres, well-known stars and big
budgets.
Paramount
Pictures promoted Shutter Island mainly through posters, trailers and the website. However the biggest reason for its success has been linked to its TV
advertising campaign. Trailers we shown during the US Super Bowl and the Winter
Olympics. The exposure the movie got with its advertising campaign during the
popular Winter Olympics broadcasts was, according to The New York Times, a big
reason for its success at the box-office in its opening weekend.
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