Useful info - 'i' newspaper current audience demographics

Here's a useful link for you: the 'i' newspaper current readership.

The idea with your magazine is to try and appeal to a younger audience (teenagers) - but the demographic details (ABC1 etc) will still be useful.

Top tip - magazine media packs

Here's a great little tip if you're trying to find out the target audience for a magazine you're analysing. Most magazines publish a media pack that contains all the demographic information for advertisers. You can use it to write an authoritative account of the target audience (and mention the source - the moderator will be impressed with your research).

Here are two examples:

Men's Health magazine media pack.

Glamour magazine media pack (UK edition).

Assignment 1 - Analytical Task

It's now time to complete the Assignment 1 Analytical Task. A reminder of the task AQA have set you:

Analyse the cover pages of two popular magazines. How do the covers appeal to their audiences?

Word count: 500 words
10 marks

AO2: Analyse and Respond

Remember - we add a couple of details to that. Firstly, they need to be two magazines aimed at different audiences. Secondly, they can't be videogame magazines.

You can find guidance for the layout of the Assignment 1 Analytical Task here.

Remember, we analyse something by explaining HOW and WHY it is produced in that way and the EFFECT it has on its audience. For an A*, you need to explain in real detail and offer alternative interpretations.

One of the ways of doing this is making sure we use those key words and phrases to show connotation:

This tells the reader...
This could signify...
A possible interpretation of this is...
The reader could infer that...
This shows the audience...
This suggests to the reader...
From this, the audience will understand that...
This connotes...
This is significant because...
This creates...
This emphasises...

Bloscar of the Week - Mr Matthews

This week's Blogscar award was a very simple choice...

For phenomenal and unyielding commitment to following very simple instructions, and a 'beyond the call of duty' work-ethic...and for being the best dressed female in year 8 - 

ANA DAKOLI

Special mentions go to Alan for coolest font choice, Samir for a great image; Sara and Virmal for completing all work and Fasih for flexibility and suppleness.

Blogscar

Mr Matthews Blogscar of the Week Award to Zubair - for outstanding commitment to sketching and planning before taking his magazine cover shot.

Special Mentions Samir and Abdifatah - for a marked improvement in the state of their blogs since last week.

Keep it up team Mr M!

The ‘KE’ at the beginning of the

magazine title appears to be smashed

or broken. This is significant as the target audience for Kerrang magazine is specific to fans of rock and punk music. The fact that the letters appear shattered or cracked would appeal to this audience because rock and punk music has a reputation for being violent, aggressive and expressive. This idea is further supported by the central image, which shows the lead singer of an ‘up-and-coming’ punk band directly addressing the audience with an explicit and aggressive gesture. Punk music’s reputation for ignoring what people think of them is demonstrated in both the central image, and the broken type face of the magazine title. This aggression is part of Kerrang’s brand identity.