Your research needs to be posted on your blog - it will be useful later in the year for the real exam. Your planning and sketching of the actual marketing campaign will be a mixture of blog posts and paper-based planning.
The five compulsory tasks are:
1) These were the UK’s top ten videogames for 2012:
- Call of Duty: Black Ops II – Activision
- FIFA 13 - Electronic Arts
- Assassin's Creed III – Ubisoft
- Halo 4 – Microsoft
- Hitman Absolution - Square Enix
- Just Dance 4 – Ubisoft
- Far Cry 3 – Ubisoft
- FIFA 12 - Electronic Arts
- The Elder Scrolls V: Skyrim – Bethesda
- Borderlands 2 - 2K Games
Find an advert from each media platform for each of the above games (OR their latest version - FIFA14 for example). Remember the three media platforms: print (magazines, newspapers, billboards); broadcast (TV, radio); web based (the internet, YouTube, mobile devices, social media).
2) Choose two games from different genres and research their promotional campaign in depth. Find examples of their marketing (adverts) and promotion (PR, events, social media). Look specifically at the way the game was marketed pre- and post-release.
3) Research successful games that are available on the internet, tablets or mobile phones. How were they promoted? How do the games make money? What is it that makes a mobile game a success?
4) Come up with a name and marketing campaign for the brief you have been given. Think of five creative ways you could promote the game to boys and girls equally in the 12-18 age range.
5) Design promotional material for the game: storyboard a trailer, design a website homepage and sketch out a print advert.
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