Task: magazine audience profile

Demographic classification:

• Age
• Gender
• Education
• Social class
• Race/ethnicity
• Job/profession/earnings
• Home (city/village/countryside)

Social class classification

Advertisers have traditionally classified people into the following groups:

• AB – Managerial and professional 
• C1 – Supervisory and clerical 
• C2 – Skilled manual 
• DE – Unskilled manual and unemployed

Audience profiles

Advertisers these days are interested in more than just a social class classification. Now they try to sell a brand or lifestyle.

So you also need to think about the kind of brands your audience will be interested in.

Armani and Porsche? Banana Republic and Apple? John Lewis and The Times? Nike and PlayStation? Peppa Pig and Haribo?

Audience profile task

Create an audience profile for a magazine of your choice using Photoshop.

First, use demographics: Age, gender, education, social class, race/ethnicity, job/profession/ earnings, home (city/village/countryside).

Then use brand logos that the audience will use or enjoy and build them into your profile.

NME magazine example: