Assignment 3: Research and planning checklist

You need the following research and planning documents in your coursework folder:

1) Existing product research: at least 1,000 words analysing 10 music videos. Max length: 3 pages

2) Music video treatment. Max length: 2 pages

3) Target audience description with detailed demographics and brand choices. Max length: 1 page.

4) Audience research focus group with at least five comments and how you will change/develop your idea. Max length: 1 page.

5) Target Audience Profile on Photoshop. Max length: 1 page.

6) Pre-production: storyboard, shot list, mise-en-scene planning. Minimum length: 3 pages (in groups, these documents can be shared out but each group member needs at least 3 pages of pre-production work).