Audience Profiles - Advertising Blog Task

A reminder from today's lesson on Audience:

Audiences are classified in terms of-

1) Demographics
This refers to groups of people such as: race, gender, age, social class, job (and education level) and where people live (urban or rural).

2) Psychographics
This refers to people's hobbies and interests eg what they are interested in and what they like doing in their spare time eg sporty, into partying, music lovers, interested in being fashionable and care about their appearance.


YOUR TASK today-

•Find an advert that is aimed at the following and explain HOW you know:

1)Teenage boys who are sporty

2)Men in their thirties who care about their appearance

3)Mothers

4)Old people with disposable income to go on holidays

5)Families who like spending time together

Embed your links or images – can be print or moving image (but you must have some of both)

Extra points for writing DEMOGRAPHIC / PSYCHOGRAPIC and CONNOTATION!