Assignment 3 - Research and Planning

Assignment 3 - Research and Planning Task

There are 15 marks available for Research and Planning for Assignment 3 - Music Video Production. 

One of the ways you can earn these marks is by researching existing music videos and analysing them. 

Open a new Word document and call it 'Assignment 3- Research and Planning. Existing Product Research.'  

For each music video, you need to write 150 words commenting on:

• Introducing the artist / band - what genre they are and a bit about them
• Mise-en-scene: props, setting, actors, costume
• Iconography and Genre
• Narrative element
• Performance element - artist singing or lip synching / dance moves
• The camera angles, movements and editing (number of shots)

Find a music video that fits into each of these categories:

1) Creative Concept - contains really interesting, unique ideas or visuals that are not neccessarily related to the song. 

Examples: 

• First of the Year- Skrillex
• Naughty Boy- Running
• Nojahoda- nojahoda
• OK Go- The One Moment
• Ok Go- This Too Shall Pass
• Bjork - All is Full of Love

2) Narrative - a video that has a clear storyline - usually related to the lyrics. This lends a film-like quality to the music video. 

Examples: 

• Katy Perry- Last Friday Night
• Ellie Goulding- Love Me Like You Do
• Ed Sheeran - Shape of You
• Adele- Hello

3) Performance Element- This is when the music video focuses on a performance from the artist - usually lip-synching and co-ordinated dance moves. 

Examples:

• Bruno Mars- Uptown Funk
• Miley Cyrus - Wrecking Ball
• Beyonce- Crazy in Love
• Michael Jackson- Thriller
• Beyonce- Run the World
• One Direction- What Makes you Beautiful
• DJ Khalid featuring Rihanna- Wild Thoughts
• Progidy- Firestarter

4) Camerawork (use of camera shots and camera movements) and interesting editing (number of shots, how they are cut together)

Examples:

• About You-XXYYXX
• Walk off The Earth- Red Hands
• Nojahoda- nojahoda
• Linkin Park- Breaking the Habit
• Sigur Ros- Glosoli
• Alt J- Breezeblocks

5) Mise-en-scene: everything you can see in the video - setting, costume, props and characters

Examples: 

• Imagine Dragons- Radioactive
• Eminem- Till I Collapse
• Aqua- Cartoon Heroes
• Katy Perry- Last Friday Night
• Missy Elliott- Work It
• Lady Gaga- Bad Romance
• Michael Jackson- Thriller
• Swedish House Mafia- Greyhound

6) Visual Effects and clever editing- This is when the music video features amazing special effects such as CGI.

Examples:

• Zayn Malik- Pillowtalk
• Nosia- Machine Gun
• Robbie Williams- Rock DJ
• Gotye- Somebody That I Used to Know
• Eminem- Rap God
• Fun- We Are Young
• Aphex Twin- Come to Daddy
• Chemical Brothers- Let Forever Be

There is an example below this for OK Go's video- This Too Shall Pass