Language
- The Language of Media Studies
- How we ‘read’ media texts
- Recognising the codes and conventions of media texts
- Key media terms e.g. genre… denotation… connotation… narrative…
- The companies or organisations behind the media
- Most aspects of the media are a commodity: something that is bought and sold. There is competition and a demand for profit.
- Huge institutions are called multinationals e.g. News International
- Smaller institutions can include media texts we create ourselves (blogs etc.)
- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
Representation
- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
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