Homework - Key Concepts

Your first piece of homework this year is as follows:

1) Find a print advert for a recent videogame (use Google images)

2) Write an analysis of the advert on your blog using the four key media concepts: language, institution, audience and representation.

Make sure this goes on your blog and that we have your blog linked from the main GCSE Media Macguffin page.

Due: Friday 13 September

Example:

Language

The title and packaging of the game, the console logo, background image and web address are all key conventions of a videogame advert. The effect created here is…

Institution

The game was produced by Ubisoft and is available on multiple platforms. The original game was produced for Wii, a Nintendo brand. It was commercially successful (charting at number 1 in the game charts)…

Audience

This looks like it would be targeted at an audience of mixed gender (although perhaps slightly more female?) A reasonably wide age range might apply due to family appeal…

Representation 

The stylistic cover design makes it difficult to see race or ethnicity but it is notable that the two models at the front are female while in the background are males. This is perhaps unusual for most videogames…