This example should help you with the opening section of your Assignment 2 Analytical Task - institutional information:
Shutter
Island was
produced by Paramount Pictures (they also produced The Lovely Bones, Iron Man
2, How To Train Your Dragon, Paranormal Activity and more). Paramount Pictures are part
of a larger conglomerate called the Paramount Motion Pictures Group (the world’s
oldest film studio and a subsidiary of Viacom). They are a mainstream company
appealing to mass audiences with popular genres, well-known stars and big
budgets.
Paramount
Pictures promoted Shutter Island mainly through posters, trailers and the
website. However the biggest reason for its success has been linked to its TV
advertising campaign. Trailers were shown during the US Super Bowl and the
Winter Olympics. The exposure the movie got with its advertising campaign
during the popular Winter Olympics broadcasts was, according to The New York
Times, a big reason for its success at the box-office in its opening weekend.
Word count: 140
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