Final revision session

Thanks to everyone who turned up to this afternoon's final revision session - I know many of you had a Chemistry exam but hopefully most people got something out of the session. If you couldn't make it, here's what you missed:

The basics:

• Notes cannot be taken into exam
• 1hr 30mins total
• Four tasks worth 15 marks each

Be equipped:

1. Pens
2. Pencils
3. Coloured pencils
4. Fine liner
5. Ruler

The tasks we are expecting:

1) There are lots of ways to market video games. We think the best campaigns:

• Make an emotional connection with the target audience 
• Use different media platforms to get their message across (including print, broadcast and e-media)
• Use different strategies pre- and post-release.

From your work on video game marketing and promotion, explain how each of these ingredients can contribute to the success of a campaign. Give examples from at least two campaigns. (15 marks)

2) Tell us about the promotion and marketing campaign you have planned for your chosen game. Make sure you include the following:

• The unique selling point (USP) of your chosen game’s marketing campaign
• How you will generate a buzz and anticipation about the game before release
• How you will target families 
• How the campaign will reflect TR Interactive’s mission statement: Games for the body and the mind

 (15 marks)

3) How will your campaign use social networking sites and e-media to support the television advertisement? 

(15 marks)

4) We need to know what the marketing materials for your campaign would look like. Create a 30 second television advert to promote the game you have chosen, using the ten frame storyboard sheet enclosed.

(15 marks)

Task 1 case studies

• FIFA14
• Wii Party
• GTA V
• Planetside 2
• Candy Crush
• Your own independent case studies
• Wii Fit / DS Brain Training

Note: specific details from campaign required

Curveballs

The tasks that might come up - remember, we need to be prepared for anything because the questions could test any aspect of our campaign ideas or knowledge of the topic.

Task 2: curveballs

Task 2 could ask you anything about your campaign:

• Plans for pre/post-release
• The exam answer booklet may have a campaign grid or planning sheet you need to fill in with activities
• Slogan/tagline
• Celebrity endorsement
• Cross-platform plans (print/broadcast/e-media)
• Focus on health/lifestyle

Task 3: curveballs

Task 3 could cover anything else the brief suggests:

• How the campaign taps into TR Interactive’s mission statement: Games for the body and the mind
• How you would target a family audience
• The USP of the game/campaign
• How e-media can be used for sharing content / audience interaction

Task 4: curveballs

Firstly, Task 4 (the design task) may not actually be Task 4 – it could appear anywhere in the exam.

Secondly, it could ask you to design any aspect of the campaign:

• A print billboard advert (landscape design)
• A print magazine advert (portrait design)
• The website homepage for the videogame

Remember, whatever it asks, you will have planned most of the design elements anyway: logos, game cover, celebrity etc.

Final thoughts

We have produced some incredible work in Media this year. Regardless of what comes up in the exam, if you have prepared well, revised the case studies and developed an outstanding, creative campaign for EITHER Dancefloor OR The Detectives you have absolutely nothing to worry about.

Good luck and go and get an A*!