Textual analysis

Blogs - is your link working?

Have a look for your name over on the right hand side of this page - does it successfully link to your blog? If not, you haven't given us your blog URL yet and need to do that TODAY. Mr Bansal will be checking these throughout the day and can help you with any blog problems if needed.

Textual analysis: today's task

Find three film or TV clips on YouTube and embed them in a new blog post called ‘Textual Analysis’.


Below EACH clip, write a textual analysis using the three headings we have learned today: Genre, Audience and Platform.

Example:

Nike 2014 World Cup 'Winner Stays On' extended advert

Genre
The genre for this media text is television advert. The sub-genre would be sportswear advertising although the extended length of the film means this is unusual for a TV advert.

Audience
The target audience for this Nike advert would be a large, mass-market global audience. This would appeal mainly to football fans due to the famous players involved but there are other clues regarding a more detailed target audience. The 'unknown' players on the park pitch at the start give us an idea about the main target audience - younger males from a variety of ethnic and social class backgrounds. However, there are many aspects to the advert that would appeal to a wider audience of both males and females, as well as older people (for example, the use of football and sports stars from the past creates enjoyment for older fans). The clips from people watching around the world emphasise this is a global game and therefore Nike is a global brand - it reinforces the power and popularity of the company.

Platform
Although this is primarily a TV advert, the extended version would mainly be watched online, particularly YouTube. The full four minute advert would not appear on TV (an edited 30 or 60-second version would be used instead) so this extended version would mainly be watched on PCs, laptops, tablets and phones. With a younger target audience in mind, tablets and phones would perhaps be the main devices used to access the advert.

You need to produce textual analysis similar to the example above for THREE YouTube clips. Embed them in your blog and use the headings we have learned in today's lesson.

Finish for homework if you don't complete it in the lesson - due next Wednesday.