The Matrix is a classic Hollywood sci-fi which follows the
story of Neo: a computer geek who is given the impossible choice between reality and the parallel
universe which controls the version of Earth we mere mortals experience. I chose this film because
I am a fan of science-fiction literature and film and I think the poster
and trailer for the movie are particularly interesting. The Matrix was produced in 1999 and features Hollywood legend: Keanu
Reeves (Neo) through the dark Underworld of our version of 'reality.' It was written and directed by
the Wachowski brothers: Andy and Lana. The movie had a huge budget of
$63million but generated a healthy $171million dollars in Box Office sales
alone. It was one of the most successful films of the 1990s. It was distributed
by Warner Brothers. The central image of the poster used to promote the film
features Keanu Reaves, who is in the visual centre, holding a large automatic
rifle and wearing a floor-length black, leather coat. The iconography of
violence and science-fiction is reinforced by the secondary characters who surround Neo in the
image. The fact that the main character wears dark glasses and appears to be
looking beyond the camera towards a threat behind the viewer is particularly
effective because...
The typography...
The title...
The production blurb...
The tag-line…
The colour scheme…
Direct address…
'___________' is effective in promoting the
film because...
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