There is an excellent article on the Guardian today regarding the future of the videogames market. You can read it here - PlayStation 4 and Xbox One sales: will 2014 boom, or bust?
Although the article is about consoles and we are interested in videoGAME marketing campaigns, the change in the market from games being played on disc to online to phone/tablet is an important development for us to learn about.
Make sure you also read the comments below the article - it's a great way to see other opinions on the same debate.
STOP PRESS! Kishan in Year 11 has also pointed out there is a YouTube channel dedicated to technology and gaming which is worth checking out if you want an A/A*. Visit Tech Radar's Gaming channel to see video reports on the latest aspects of the industry. Remember, we're focused on the marketing of videogames - so you'll have to ignore the stuff about hardware/consoles.
Thanks Kishan for the link!
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