FIFA14 case study

Answer the following questions on your blog to complete your FIFA14 case study.

Print

1. Find a FIFA14 print advert and describe how it promotes the game.
2. What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour?
3. Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
4. Why are magazine reviews effective in promoting the game to FIFA14's target audience?
5. In your opinion, is print or e-media more effective in reaching the FIFA14 target audience?

Broadcast

1. Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience?
2. Why is Lionel Messi driving the van?
3. How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?
4. Why is there a combination of famous footballers, celebrities and regular people in the advert?
5. Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert?
6. Why is the trailer effective in promoting the game?

E-media

1. Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
2. How many 'likes' has the FIFA14 Facebook wall had?
3. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
5. What is the FIFA14 Twitter hashtag?
6. What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
7. Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.

Remember, this is homework to complete in the Easter holidays. 

Due: Wednesday 23 April