Exam topic: Marketing and Promotion of Videogames

Exam details: Marketing and Promotion of Videogames

• Media Studies Unit 1 exam
• Worth 40% of the GCSE
• Wednesday 11 June 2014 (AM)
• Pre-release briefing material given out 16 May along with revision pack
• Notes cannot be taken into exam
• Four tasks worth 15 marks each
• 20 minutes per task

What does the topic include?

• Advertising campaigns for new videogames: print, broadcast and e-media
• Promotional events/social media campaigns to raise awareness of new games
• How a videogames audience is targeted
• How games on different platforms use marketing to generate income and profit

What does it NOT include?

• How specific games are played
• The design of videogames themselves
• Anything to do with consoles/hardware

The exam

• Q1: Knowledge of exam topic – must use examples from your case studies
• Q2: Your pitch for new campaign
• Q3: An additional question about your idea, often relating to audience
• Q4:  A practical design task

Case studies

For Q1 in the exam, you need at least four case studies of existing videogame advertising campaigns. 

We will cover two in class and you will choose two to research at home.

For all four case studies, you need to cover the three platforms: print, broadcast and e-media. 

The case studies are vital for two reasons:

• You must mention a minimum of two campaigns in Q1 to achieve higher than a D grade.
• You can use the creative promotional ideas you find as inspiration for Q2, Q3 and Q4.